The paper card
A fragile, unmeasurable medium that delivers little beyond the stamp itself. No visibility into how customers actually behave.
Loyalty, natively in the Wallet.
A loyalty card built for Apple Wallet and Google Wallet. No app required. Deployed in your venue within minutes.
14-day trial, no credit card required. Already have an account?
The landscapeCustomer retention,
Customer retention,
a structural challenge.
Three approaches dominate today. Each one shows its limits.
The dedicated app
A long signup flow, a download to request, low retention. An experience designed for the publisher, not the customer.
No tool at all
No way to identify your returning customers, no way to understand what brings them back. Loyalty stays a hunch, never data.
Solution
Three steps. Zero friction.
An experience designed for the customer, lightweight for the team, with no additional hardware required.
The customer scans.
A QR code placed on the table or at the counter. A single read with the camera, no download, no account creation.
A few seconds is all it takes.
The card joins the Wallet.
Apple Wallet or Google Wallet, depending on the device. A native presence, accessible in one gesture, with no third-party app dependency.
Compatible with every smartphone since 2015.
The team credits in venue.
A staff interface stripped to the essentials. Each credit is recorded in real time and feeds your retention analytics.
Five staff functions. Immediate adoption.
Comparison
A side-by-side reading.
The criteria that matter in the decision, set against the existing alternatives.
Paper card
Dedicated app
Primpay
On the customer side
Keep the card
Download, sign up
Scan a QR
Setup
Recurring print runs
Several weeks
A few minutes
Customer data
None
Limited
Recurrence, frequency, basket
Monthly investment
Print and logistics
€500 to €2,000
From €29
Team training
Manual stamping
Full-fledged software
Minimal interface
On the customer side
Paper card
Keep the card
Dedicated app
Download, sign up
Primpay
Scan a QR
Setup
Paper card
Recurring print runs
Dedicated app
Several weeks
Primpay
A few minutes
Customer data
Paper card
None
Dedicated app
Limited
Primpay
Recurrence, frequency, basket
Monthly investment
Paper card
Print and logistics
Dedicated app
€500 to €2,000
Primpay
From €29
Team training
Paper card
Manual stamping
Dedicated app
Full-fledged software
Primpay
Minimal interface
Primpay is neither a POS nor a CRM. A solution dedicated to loyalty, with no superfluous overlay.
Numbers
Verifiable indicators.
Every figure is demonstrable during the demo.
Full deployment
The average time between signature and the first card enrolled by a customer in your venue.
Staff functions
A deliberately restricted interface, designed for immediate adoption.
Add to Wallet
The time required on the customer side to integrate the card into their native Wallet.
Data sovereignty
Export available at any time, including after termination. No contractual lock-in.
Pricing
Clear pricing, at your scale.
14-day trial, no card required. Monthly with no commitment, or a lower rate with an annual commitment. Your data stays exportable at all times.
Essential
Finally know your customers.
€29/month
excl. VAT · no commitment
- 1 venue
- Apple Wallet and Google Wallet loyalty card
- Customer list: first name, contact, visit history
- See who comes back, and who stopped
- 50 Wallet notifications per month
- Dashboard and statistics
- Export your data at any time
- Email support
Growth
PopularBring back the ones who stopped coming.
€89/month
excl. VAT · no commitment
- Everything in Essential, plus:
- Unlimited Wallet notifications
- Reminder when a customer walks past your venue
- Targeted email and SMS campaigns by segment
- Loop: the in-store game that triggers the return
- Advanced analytics and segmentation
Pro
Several venues, one console.
€149/month
excl. VAT · no commitment
- Everything in Growth, plus:
- Up to 5 venues
- Centralised dashboard
- Team and role management
- Automations and scheduled follow-ups
- API, webhooks and priority support
More than 10 venues?
Chains, franchises and groups: a tailored offer with SSO, centralised billing and dedicated support.
Questions
Frequently asked questions.
Any further question can be addressed during the demo.
No. The card is added directly to Apple Wallet or Google Wallet by scanning a QR code. No download, no account creation, no email validation.
Around ten minutes on average. The deployment is guided over a video call: QR code printed, team trained, first card enrolled by the end of the session.
No specific equipment. A smartphone or tablet for the team (iOS or Android) and an internet connection are enough. No box, no dedicated reader.
Cancellation happens directly from the dashboard, with no notice period and no fee. Data remains exportable. Customer cards stay active until the end of the current month.
You do, in full. Export available at any time, including after termination. No reselling, no cross-referencing with third parties. Hosted in France, GDPR-compliant.
By scanning the QR with their phone camera. A short form captures the first name and an identifier. The card joins the Wallet within seconds.
Every iPhone and Android shipped since 2015 supports Wallet. For edge cases, credits can be entered manually from the staff app.
None. Pricing is flat, starting at €29 excl. VAT per month. No fixed-term commitment, no setup fee, no tier. Cancel at any time.
Demo
See Primpay live, in 15 minutes.
A tailored walkthrough of the platform, the Wallet card and the dashboard — built around your business.
- Live demo focused on your use case
- Straight answers on integration and pricing
- No commitment, no automated sales follow-ups